Florida State Parks
Create a campaign to persuade 10 non-sport enthusiastic, South Floridians, per month, to visit and make a reservation at Florida State Parks for their group of friends to visit and enjoy before January 2020.
Strategy: Whether they are family, friends, or pets, you can spend time with your loved ones outdoors at Florida State Parks. Our concept is to develop a campaign that offers our target market an event they can offer to their group of friends by creating a metaphor with the TV show, Survivorman. Being without, power outlets, a.c, and a sofa is basically a metaphor for our target market`s generation of being in the wilderness. This campaign will catch the target market by using their interest; a TV show, by offering a challenge with their group of friends/families to attend a park without the basic 21st century needs.
People tend to watch TV and go out to movies to unwind and be away from stress. We want to let our target audience to know we also won`t have stress at these parks and that this is a place where you can unwind with your friends/family.
