Jim Wylie's profile

Taco Bell Employee Uniforms, Live Más Branding


CULTURAL COOL
URBAN COOL
The inspiration for this look was an elevated urban city vibe. I picked textures and styling from Police uniforms, utilitarian leather, charcoal greys and pops of deep wine reds and violets.
CALI COOL
The inspiration for this look was Taco Bell's roots. The company started in California in the 50's by Glen Bell, internationally Taco Bell is perceived to have that kick-back surf, SoCal attitude. Soft, washed out denim and corduroy materials. Graphic stripes and a color pallette taken from the beach and sea.
INFUSED COOL
Bringing in the unique flavors and colors of the food was the inspiration. Shirt color was chosen to reflect the food profiles, even names of the ingredients would be printed on the shirts. Utilitarian materials and styling; Dickie brand pants and shorts with simple polo style shirts.
Friday, Feed the Beat T Shirts
The concept was to create a fun Friday getting the staff to let loose for the weekend. They would wear shirts that reflected the bands that are involved in Taco Bells "Feed the Beat" program. Which is a program that allows up and coming bands get exposure and support.
Taco Bell Employee Uniforms, Live Más Branding
Published:

Taco Bell Employee Uniforms, Live Más Branding

The Look Book for Taco Bell employee uniforms. Branding the Live Más attitude to an in-store experience.

Published: