Prototype packaging design for Karma Cannabis Brand
Karma CBD is a hypothetical line of conceptual products targeted for recreational cannabis markets. The concept is based on 5 different wild herbs used in Russia: Ivan Chai, Zveroboy, Tavolga, Smorodina & Brusnika. Karma CBD aims to offer customers a luxurious and unique cannabis brand experience in the emerging LowDose cannabis market.
The challenge in designing this product line is how to successfully create a premium and aesthetic look to audience through russian culture. The solution is to combine retro cultural russian aesthetic and patterns with a vivid and colorful approach and the use of modern type.
Nowadays, we can observe a huge change to the homeopathic market brought about by cannabis legalization. We are now seing an increase of interest in CBD tea as well. New class of customer will be turning to it to relieve their aches and pains.
Tavolga or Labaznik (Filipéndula)
Tavolga bushes are extremely beautiful and fragrant, so no self-respecting herbalist would pass by one without taking notice. In addition to its sweet, almost syrupy taste, Tavolga tea can relieve severe pain, treat stomach ulcers and diarrhea, as well as nausea, rheumatism, gout, and fever. In modern medicine, Tavolga is used after a stroke to prevent the formation of blood clots.
Initially Tavolga was known as a ritual plant of the Scythians and Celts. In Scandinavian countries in ancient times, Tavolga - which grew everywhere - was also used for the aromatization of alcoholic beverages. And in ancient Rus’ it was used as a painkiller and medicine.
Karma CBD Gummies
Zveroboy (Hypericum)
Zveroboy is a bright-colored plant with yellow leaves. It was widely used in Russia to help workers recover after a hard day toiling in the fields. But its medicinal properties do not end here: Zveroboy was brewed to treat kidney and gastrointestinal diseases and to help get rid of vascular spasms and colds of all sorts. For example, Cossacks used it for treating wounds and cuts - hence the herb's historical name is dzherrabai, which means "wound healer."
Ivan Chai (Chamérion angustifólium)
In the olden days Ivan Chai (willow herb) was thought to have many healthy benefits so people drank it when they fell ill, as well as for pleasure. Today it’s scientifically proven that Ivan Chai has fever-reducing and energy-boosting properties, reduces the risk of developing cancer, cleanses the body of all sorts of toxins, and relieves headaches.
Smorodina (currant) leaves
Smorodina is the Russian name of the plant which comes from the Slavic word meaning "to emit a strong smell." Indeed, Smorodina leaves have a thick, strong, and pleasant aroma. If it’s a hot day and there’s a Smorodina nearby, you’ll smell it.
The medicinal properties of Smorodina have been known from as early as the 11th century. From records made in Kiev and Novgorod monasteries it’s known that monks, who did not have many opportunities to leave the precincts of the monastery, carefully uprooted Smorodina bushes from the forest and planted them inside the monastery walls. In Russia the plant is still popular: Its berries are used for making jam or are pulped with sugar, and its leaves are used for ointments, infusions, brews, and tea.
Brusnika (lingonberry) leaves
Brusnika is rightfully regarded as the queen of Russian forests and herbalists call it the “health berry.” Slavs even created a beautiful legend about lingonberry and its medicinal properties. According to the legend, a swallow pitied people and wanted to rid them of disease and give them immortality.
Brusnika is indeed an evergreen bush and its leaves are as vibrant as its berries. Lingonberry leaf contains a huge amount of vitamin C and Group B vitamins, as well as iron, phosphorus, and calcium. They have an antiviral effect and strengthen the immune system.
Photos credit: Olga Roshchektaeva, Rick Proctor, Roberto Valdivia, Enecta, Esteban Lopez.
Text extract from the article "5 wild herbs Russians like to brew up to keep warm" by Russian Beyond.
Text extract from the article "5 wild herbs Russians like to brew up to keep warm" by Russian Beyond.
