personal trainer collective
Shredded by Science have been a well-known name in the fitness industry for a number of years, however the name became tired, and they felt it no longer reflected their values. They wanted to change their offerings to their students, included becoming an official UK accredited course provider for personal trainers, and therefore felt a more professional name was needed.
Personal Trainer Collective is everything SBS was and more. PTC excel at providing the latest science based, research-backed courses to qualified, and future, personal trainers and the brand is essentially ‘built by the students’.
The logo forms the basis of a dynamic identity that has a number of different states. This is visible on the website. The dynamic logo relates to the idea that data and science is constantly changing. We developed a new illustration and iconography style to go hand in hand with a new, refreshing colour palette.
We helped the team officially transition over to the new brand over a month long process, making sure their audience understood the changes. Managing their social media content on Instagram, creating weekly educational posts to engage with the current and future students in the new brand style.
A large part of PTC are the documents and videos each of the students are given as part of the course syllabus. We took existing PDFs and Powerpoint presentations from the lecturers and created a house style and guidelines for all future presentation decks. We then built all the course syllabus in the new style, including new illustrations, icons and tables. In total there was around 3000 pages that needed designed and re-skinned in the new style.
To coincide with the new name and brand identity we also designed and built their new, fully responsive, website to effectively sell the new courses to future students. This part of the project had a quick turnaround time of around three weeks from wireframing to final launch.
