Carli Wheatley, former owner of Protein Haus, approached us to help bring a concept, she had in her head, to life. Naked is a fitness event run by Carli and Emma Burrows, it encourages women to strip themselves back, think how they look & feel naked, become sexy and raw through bodyweight exercises.

FIT created a bold, yet feminine logomark that would allow the imagery to do most of the talking. We opted to use close-up photography of the female form to hint at nakedness, but not pornographic by having everything on show. The flashes of colour were brought in as a contrast to the black and white photography and elegant typeface. These were to mimic the movements the body makes whilst performing the exercises. This expanded across Instagram stories and tiles that were shared with attendees to help organically grow brand awareness.