This campaign is made for a Christian Camp: Trail Ridge Camp in Hillsboro, WI. Every year the camp host a young adult conference in January for ages 19-35 married or single adults. The title of the retreat is called "Zero In" meaning zero in on what God has for you; this comes from the theme verse for the weekend Colossians 3:2 "Set your minds on things that are above, not on things that are on earth.". The campaign has a poster to hang around different colleges and churches, a mailer for churches and residents, a instagram post to get word around and a sweatshirt for people to buy at the retreat to tell their friends all about. The purpose of the campaign is to promote the retreat and get people to register for the retreat. Since the retreat is held in mid January the artwork is young people having a snowball fight with the colors being a toned down purple, gray and blue representing the cold. The type "Zero In" is given texture to represent ice blocks which is also on the bottom half of the poster to create unity.