CITY HARVEST BRAND PACKAGE
PURPOSE: The purpose is to bring awareness to the issue of food deserts, and introduce the solution of Urban Farming.
DEMOGRAPHIC: Millennials and those living in urban areas.
CONCEPT: The concept behind the design is growth. The color green psychologically communicates growth. Also, the logo combines a group of people standing together and leaf elements to communicate the growth of plants and communities.
PIECES: This package includes a logo, information card, tote bag, and an Instagram advertisement.
SOFTWARE USED: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
