Personal Branding & Stationery

Designed by Gonzalo Ortiz Derpich
Branding, 2019

For my new image identity, I sought to present a mixture between dynamism and neatness. The dynamism is shown with the letters of my initials written with a hard brush, as in a sketch, breaking the boundaries of the circle that surrounds them. The neatness then comes underneath, with modern sans fonts and an aesthetic that evokes UX / UI design.
I chose these colors not only for personal taste, since they are colors that call for calm, but also because they are generally associated with digital companies, as well as with the concepts of responsibility and efficiency at a business level, with which I identify myself, 2019
Front and back view of a business card.
Back of a postcard, the image of the obverse varies according to the client and the project.
A simple sheet DIN A4 for multiple purposes, whether for taking notes, drawing sketches or as raw material for a fantastic paper plane.
My new signature for email, with all the necessary contact information, plus a small request for the environment.
Personal Branding
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