WGSN NYFW window display article.
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A/W 11/12 NEW YORK FASHION WEEK WINDOWS:
VM ANALYSIS
By Leila Byron, WGSN, 16 February 2011
Big, bright and bold was the dominant aesthetic noted for the autumn/winter
2011/12 New York Fashion Week windows. A bolder-is-better attitude prevailed,
with mix-and-match styling stories clashing against colourfully patterned
backdrops and props.
The main windows at Bloomingdale's and Macy’s focused on the representation of iconic
women in the fashion industry. The careers of Diane von Furstenberg and Eunice W.
Johnson were celebrated with windows selecting archive pieces and more up-to-date spring
styles, alongside signature printed backdrops.
Bloomingdale's focused on the promotion of singular designers. The SoHo branch dedicated
its window display to Marc Jacobs, while its 59th Street store advertised Diane von
Furstenburg's new homeware collection.
Some retailers, including Lord & Taylor and Saks, opted against the big and bold approach,
instead choosing a more demure aesthetic, with natural materials or a monochrome
palette.
A/W 11/12 NEW YORK FASHION WEEK WINDOWS:
VM ANALYSIS
By Leila Byron, WGSN, 16 February 2011
Big, bright and bold was the dominant aesthetic noted for the autumn/winter
2011/12 New York Fashion Week windows. A bolder-is-better attitude prevailed,
with mix-and-match styling stories clashing against colourfully patterned
backdrops and props.
The main windows at Bloomingdale's and Macy’s focused on the representation of iconic
women in the fashion industry. The careers of Diane von Furstenberg and Eunice W.
Johnson were celebrated with windows selecting archive pieces and more up-to-date spring
styles, alongside signature printed backdrops.
Bloomingdale's focused on the promotion of singular designers. The SoHo branch dedicated
its window display to Marc Jacobs, while its 59th Street store advertised Diane von
Furstenburg's new homeware collection.
Some retailers, including Lord & Taylor and Saks, opted against the big and bold approach,
instead choosing a more demure aesthetic, with natural materials or a monochrome
palette.
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