Worked with the New York Daily News to develop a multi-channel, integrated campaign to honor their Centennial anniversary in the summer of 2019. This campaign celebrates the legacy of the brand and reintroduces it to audiences old and new. I developed all messaging for this 360 campaign including overarching campaign headline and tagline as well as all supporting copy which would help tell the story of the New York Daily News - then, now and always.

Print Ad #1

Print Ad #2

Print Ad #3

Print Ad #4

Print Ad #5

Print Ad #6

Print Ad Campaign Series 

TV Spot

Social Media