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Vancouver Quidditch League Logo and Collateral

Vancouver Quidditch League (VQL) is a young, summer (beer) league which brings together all teams and individuals in Metro Vancouver with an interest in quidditch during the off-season.

Within the design of the mark, the three mountains represent Cypress, Grouse and Seymour Mountains - Vancouver's local and most prominent mountains on the north shore. Together, the hoops and the golden snitch bring quidditch to Vancouver. The type is based on a clean san-serif typeface, morphed to become more in tone with the style and shapes of the surroundings. It was important to use colour in a way that would not associate it with any quidditch teams in the area, so a fair few colour combinations were ruled out at the beginning. With the snitch becoming such a large part of the mark in the development phase - gold/yellow now plays an important part of the visual and strikes attention.
This is the long logo, which is used outside of social media where information and the brand may be new to the viewer. So the VQL text is in full.
Poster design for quidditch league events of summer '19.
Flyer design which provides information to newcomers on the rules of the game, history and sponsorship.

Find out more at the VQL facebook page.
Vancouver Quidditch League Logo and Collateral
Published:

Vancouver Quidditch League Logo and Collateral

Logo, mark and collateral design for Vancouver's young, summer quidditch league

Published: