Rachel Turner's profile

Tipping Point

Rachel Turner
•
Brief
 
Identify a tipping point and visually explore it.
 
Solution
 
Two books that visually explore short and long sighted vision. The content has been inspired by eye tests and imitates the challenge of vision problems. Each viewer will have a different reading experience depending on their eyesight. 
 
Once finished, the reader is reminded about the importance of getting their eyes tested.
 
 
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
Textures from glasses cases inspired the paper stock choices
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
Short Sighted Book
 
The content replicates short sighted vision. The text is small yet clear, however large images show a
blurred distance.
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
Long Sighted Book

To imitate long sighted vision, the text is small and blurred. The images however, show distance clearly.
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
On page 20/20 both books end by showing corrected vision by glasses. Although the previous sight problems seem to have been fixed, a blurred vision beyond the dark frames reminds the viewer that the solution is
not permanent.
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
White white on white book black and white book sleeve embossed luxury vision distortion eye test glasses long sighted short sighted blurred binding
May 2013
 
© Rachel Turner, 2014
Tipping Point
Published: