In the wake of launching the new brand mantra "Ride for Real," Salomon Snowboards set out to dramatically refresh their web presence to reflect  their updated point of view. Clean and candy-coated is replaced with a more real, rough-around-the-edges aesthetic. Full-screen video and rich blog content get riders stoked for the upcoming season while a robust seamless filter tool helps them find the perfect gear.

Communication Arts, Web Pick of the Day (December 2010)
Portland Roseys, 2010 Award of Excellence