For this project, I was challenged to create a PSA poster campaign. I decided to create a more humorous campaign, focusing on pumpkin cruelty.

Before coming up with this idea, I went through many different word combinations and word lists to figure out a good campaign. After that, the sketches and variations came. I found this stage most helpful as this was the time when my designs changed the most. I came up with completely different ideas and figured out which direction to take the campaign. I learned a lot about creatively designing and, most importantly, communicating a clear message.