Barcelona Wonders is an LGTBI + association of board games, which through weekly events offers a leisure alternative to a large community of people who gather to play and interact in a playful and respectful environment.
With the design of the logo especially weĀ wanted to convey the concept of unity and diversity. At the same time, in the logo and applications, a very minimalist and geometric style has been used to evoke modernity and a professional appearance, and position itself as a leading association in Barcelona. The symbol represents a set of cards of different colors arranged in a circular manner, thus transmitting the union of different people who come together to play and be part of a united, large and diverse community.
To promote the association and raise funds, different merchandising elements were designed, as well as images for social networks, the main channel used to announce all events. Graphics of the cards arranged in different ways and colors are always used, bringing dynamism and freshness to the identity.
