A school project for Brand Identity Unit in Curtin University.

 

The brief is to create a brand identity manual for a themed restaurant located in Perth CBD.

 

The concept: The design will be able to show a vibrant young and fresh atmosphere that will convince young professionals to relax, hang out and have a taste of tropical and fresh flavours at the restaurant and refresh their minds and body after a tough day at the office.

 

The goal is to satisfy the consumer and be able to effectively communicate the theme throughout branding, stationery: business cards, envelopes, menus; napkins, table linens, interior design, signage, and in the website.