Promo & Activation
We needed to convince managers and security chiefs of mediums and small stores to install our security cameras, considering our two main difficulties: we don’t have much budget and they already have other security systems as security guards and alarms.
Our idea: Steal from them.
An unusual low-budget action in which only needs a “thief” and a hidden camera. The idea was to send the thief to stores to steal a valuable item. Days after, we send a direct mail included: a video of the theft, brochure of our products and of course, the stolen object. Not only did we steal things, but we also stole his attention.
Recognitions
• Cannes Lions 2013 / Shortlist in Direct Low Budget
• Festival de Antigua 2013 / Gold Award in Direct Marketing
• Festival de Antigua 2013 / Silver Award in Promo & Activation
• El Ojo de Iberoamérica 2013 / Bronze in Promo & Activation
• El Ojo de Iberoamérica 2013 / Bronze in Direct Mail
• Selection Best Of Ogilvy World Wide Network 2013
We needed to convince managers and security chiefs of mediums and small stores to install our security cameras, considering our two main difficulties: we don’t have much budget and they already have other security systems as security guards and alarms.
Our idea: Steal from them.
An unusual low-budget action in which only needs a “thief” and a hidden camera. The idea was to send the thief to stores to steal a valuable item. Days after, we send a direct mail included: a video of the theft, brochure of our products and of course, the stolen object. Not only did we steal things, but we also stole his attention.
Recognitions
• Cannes Lions 2013 / Shortlist in Direct Low Budget
• Festival de Antigua 2013 / Gold Award in Direct Marketing
• Festival de Antigua 2013 / Silver Award in Promo & Activation
• El Ojo de Iberoamérica 2013 / Bronze in Promo & Activation
• El Ojo de Iberoamérica 2013 / Bronze in Direct Mail
• Selection Best Of Ogilvy World Wide Network 2013
