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Dashang Beef and Wine

牛肉和葡萄酒商店
Dashang Beef and Wine, Dalian

Interior design
150 sqm

In one of Dashang Group department store, we were in charge of designing a new retail for Dashang own products, high quality beef from Australia and wines from Dashang Chateaux in France.
It’s a mix of 3 different functions. The meat and the butchers are on display behind a glass wall, big fridges hold the already packed pieces and a wall showcase the history of the Hunter Beef in Australia. The wine is exposed in a wood paneled room in front of a media wall showing the different Chateaux Dashang bought in France. The shop had also to include a small restaurant where you could try the different products.
The whole design is inspired by old Parisian shops and convey a sense of luxury with high quality materials.
Project credit:
Client: Dashang Group
New Ground team: Nicolas Guarnotta, Sara Shao, Max Zhao, Daisy Sun.
Dashang Beef and Wine
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Dashang Beef and Wine

Interior design of a mixed use retail : butcher and meat shop, wine and restaurant

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