IrokoSho is a day spa that is dedicated to using the most current technology & techniques to provide a relaxing and rejuvenating experience for their clients. The modern, minimalistic wordmark, which is the main visual identifier for the brand, employs a thin typeface to achieve an overall sense of lightness and serenity. The color palette was specifically chosen to convey a sense of naturalism and tranquility. Supporting visuals meld nature-inspired images with photography, depicting an experience that is both relaxing and invigorating.