One of Vietnam’s leading enterpreneurs was looking to produce a TV show.

 

He had a name in mind and needed a visualization of the concept - a multi-faceted program that took a look at Vietnamese life, but brought to it Western style.

 

Programming such as a Vietnamese version of “Desperate Housewives” would bring forth not Western production values, but keep Vietnamese cultural mores and customs at heart.

 

The logo was developed concurrently with a production house which took the logo and brought it to life through an animated intro.