Client: Emozzi / Wim
Wim is a service, making it possible to present gifts through any messenger.
Ground
In Ukraine there hasn’t been such service yet. The decision was taken to create a new application with its own unique character.
Aim
Brand design. Creation of unique visual communication. Design and system projecting of web version, which will subsequently become the basis for mobile application development.
Solution
We have developed brand communication strategy based on positive, somewhat playful emotions. This strategy has been put in place as a Design Map. You can learn more here https://medium.com/@fiddle.digital. The whole structure and system architecture of the web version and application were also described there. Identity and design environment were developed; all pages for web version were prepared, including motion-design for subsequent implementation.
Achievements
As a result, we received a product with non-trivial visual solution for such services. In addition, a new, unusual, but very convenient and intuitive UX was built. And the developed graphics was all gathered in an immense design system allowing to quickly create parallel products as new business tasks are formed.
