Tubi Partner Sponsorship
Overview:
• Build a product suite that will support multiple variations of content sponsorships.
• Increase partnerss brand exposure and increase opportunities for sponsorships within our properties.
Role: Lead Designer
Team: VP of Product, Chief Revenue Officer, VP of Sales, OTT Product Manager
Important note before continuing: The conceptual mockups designed below are only used within Tubi internally only. I have used existing ad campaign art from BMW, Coors and National Geographic to illustrate the ideas. These campaigns are not related to the Tubi organization or existing partnerships. Please contact me directly if you have any questions about the art used to illustrate the concepts.
Design Goals
Primary Goal: Create a balance of sponsorship opportunities in and out of content.
Secondary Goals:
• Design low risk, low-friction sponsorships concepts the would require low engineering effort.
• Concepts should have a minimum effect on the ad load.
• Create opportunities to reduce ads (our power users tolerate our ads, our new users hate them).
Solution #1: Banners
This is the lowest-impact method of sponsorship of placements. The ad partners could either sponsor an individual piece of content or create a custom banner that could link to sponsored content or category.
Solution #2: Categories
Partner could sponsor a genre, or custom content category, and in some cases the content would only be available on a partner’s category.
Solution #3: Content
Sponsorship branding within a titles screen, player or category option. We played with variable placements of sponsored placement while not distracting the user and remaining true to the partners brand.
Solution #4: Interactive Ads
Seen on other popular ad supported platforms, we decided to create an interactive ad concept. This is where the user would be rewarded with a limited commercial interruption by engaging with an interactive ad.
Outcome
With this project I was able to work closely with leadership to improve designs. It was an amazing opportunity to get new perspectives on the product concepts and strategy.
So far ad partners have used these concepts to promote their content by offering limited commercial interruption with interactive ads. Looking forward to seeing what other partnerships will produce!
