THE NEW PARTY CODE
THE ISSUE
Tuborg lacks behind as a beer youngsters want to be seen with.
THE INSIGHT
Partying is an important occasion to dress up and express personality.
CREATIVE APPROACH
_Leverage the new electric blue & green packaging to inspire the new party code
_Introduce new concepts of parties for youngsters
_Individualize the code to 5 types of drinkers for efficient targeting
THE PARTY ANIMALS x DJ MINH TRI
THE HOMMIES x PHUONG LY
THE COOLERS x B TRAN
THE CHILLOUTS x CHAU BUI
THE REBELS x DECAO
CREDITS
Creative Manager: Khanh Ly
Creative Executive: An Nguyen
Art Director: Huy IO
Account Manager: Ngoc Mai
