A launch TVC intended to slow West Australians down on the road. Instead of preaching 'speed is bad', this film introduced the idea that 'slow is good' - both in life, and on the roads.
The Office of Road Safety
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Enjoy the Ride
Enjoy the Ride
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Enjoy the Ride
OFFICE OF ROAD SAFETY - Enjoy the Ride Brief: Reduce speeding, and subsequently fatalities on West Australian roads Strategy: Enjoy the Ride. T Read More
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