Brand/Image Development
SEPTA Southeastern Transportation Authority
SEPTA Southeastern Transportation Authority
The El SEPTA @Work was a major reconstruction project of the Elevated Train system bridging West Philadelphia to Center City Philadelphia and Delaware County. The Shopping Zone was a project to assist small neighborhood businesses with marketing and staying open and viable during this reconstruction project. The brand was used to identify neighborhood businesses who agreed to honor coupons, become part of print, radio and digital campaigns advertising their businesses on regular basis with special emphasis on major holidays