Arepera Guacuco is a 2-year-old Venezuelan restaurant/cafe in Bushwick, Brooklyn, which has gained positive recognition for its great tasting food and excellent customer service. Known only to a limited community, A Guacuco wanted to have a stronger presence and identity, in order to promote the restaurant's services and increase its clientele. They also wanted to teach their customers about Venezuelan culture, while having a rustic, industrial "Brooklyn" look. The name Guacuco and other spanish words were broken apart to create a strong typographic treatment and help non-spanish speaking customer to pronounce them correctly
Visual Identity: Wooden Infographics, menus, business cards, and packaging design.
Drinks menu | Brunch Menu | Main / take out menu.
Wooden Infographics: Infographics were made in order to teach customers about Venezuelan culture; they were transferred on wood.
Custom made "Salsa block"
Salsa block and water bottle
Label design
Business cards and custome made stamp
Paper bags
Custom stamp
Wood sign
Apparel design
