AMGEN
AMGEN developed a revolutionary product, femCore, that helps women suffering from osteoporosis and is unlike any other product currently on the market. But in such a dense category, how can a new and young product break through? Simple – by answering consumer needs with scientific innovation and hard-hitting messaging.
Creative Role / Sr. Art Director, Art Direction, Concept, Design
AMGEN developed a revolutionary product, femCore, that helps women suffering from osteoporosis and is unlike any other product currently on the market. But in such a dense category, how can a new and young product break through? Simple – by answering consumer needs with scientific innovation and hard-hitting messaging.
Creative Role / Sr. Art Director, Art Direction, Concept, Design
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