Cellulant Now 2019 Campaign.
Creative Director and Copywriter: Magnus MG
Cellulant Now.
Cellulant’s story is a story of resilience, courage and amazing teamwork. The spirit they share is palpable as you interact with their teams. This was a "heart" brief. It needed empathy and connection to understand the complex emotions attached to what they wanted to tell the world.
Immersing myself in their culture helped to understand their pain, joys, sorrows and zeal for life. This online campaign speaks of what was welling deep in their hearts that they longed to tell the world. Cellulant Now is a testament of faith that the human spirit is not limited and together they soldier on.
