The Smartee campaign was extremely successful for Capitol City Press. Aimed at helping people be smarter at their jobs (during a time when the recession was hardest hitting the creative industry) this piece gave pointers on standing out from the crowd — using your vendors as partners to boost your productivity. The printer sent out waves of postcards and once all were received a certificate for the Smartee Society was sent. All cards provided added-value tips for the designer to prove his/her value on the job and added-value for the printer in becoming a solution provider in cutting costs — like providing design options that cut down on paper waste or bidding a job in various ways to gain economy of scale. Most rewarding campaign to date in the terms of its viral impact within the target market.

This printer was always going for the positive even when in political printing season :).