Observer Magazine
The Observer magazine is bigger than the other supplements that I've seen and on the cover is Jonathan Van Ness who is a star on Queer Eye on Netflix, I have never seen Queer Eye but I know that a lot of people from 25/26 and younger know who he is or have at least seen him on social media if you are in the right social circles.
So it's already telling me that the target audience of the newspaper is for more of the educated, middle working class household of Britain, the content wouldn't be suitable for readers of the sun or daily mail who might be less educated but also wouldn't be suitable for readers of the financial times who would tend to be extremely educated professionals.
The cover story is one of the first things that you see in the magazine, you don't have to go through pretty much the whole magazine to get to it like you do with a lot of magazines.
They have Nigel Slater doing Autumnal Recipes for midweek dinners and then chef Jay Rayner doing a restaurant review on a Hackney brewery.
Then eventually it moves onto beauty and fashion and then quickly into Home interiors, it doesn't have big sections on each subject a few pages at most before moving on to a new one such as gardening, travel and self & wellbeing.
This makes it thinner content wise but a lot easier and quicker to read everything which is what you want for the weekend, something light and easy.
