The Cape Town International Jazz Festival is an annual music festival hosted by South Africa's Mother City Cape Town since 2000. It is the fourth largest Jazz festival in the world. The soul of jazz is an essential part of the local culture which is developing parallel to the popular American Jazz. The music event has become a stopover for not only Jazz fans but of all music fans in general from different parts of the world as the event performers are both local and international artists with workshops, masterclass, golf day, gala event, and a free community concert.

The aim of the brochure was to communicate the prestigious event to make use of colors which gives a classic, elegant and noble complex of jazz with the use of Typography and Colour.

The purple background color was carefully used to accommodate the greyish body text with the important information within the text legible and easily found in a different complementing color with pull quotes splitting the information so that the reader is not overwhelmed with information. In setting contrast and adding a representation of diversity complementing yellowish background color makes the brochure appealing to the eye as it's a slight element of surprise not distracting the reader from the main content of the brochure.

The stylization of the "18th CAPE TOWN INTERNATIONAL JAZZ FESTIVAL 2017" draws inspiration from the musical bronze and gold-ish shiny musical instruments with can be seen in the distance if one had to attend a Jazz festival. The shadow contrast has also been taken into account in relation to the light for that dramatic effect we notice when we listen to Jazz.

With Facebook, banner consistency was key in making the design noticeable and effective in relation to the composition of the layout.