PIÙ RESTAURANT
A slice of Naples in Zurich!
Branders has developed an overall presence and communication strategy for the new Bindella restaurant on the Europaallee boulevard in Zurich.
Europaallee is at the pulse of Zurich’s urban life – surrounded by numerous companies and bustling with commuters and students. Here you run into people from all walks of life and Bindella‘s new concept aims to cater to their every need. With real Italian espresso and a cornetto to go first thing in the morning, followed by takeout lunch and rounded off with a relaxing evening meal for urban architecture buffs. Pizza. Dolci. And more.
From concept creation across to product launching Branders has supported Bindella in close collaboration with the catering management, prestigious Tel Aviv architects Pitsou Kedem and interior designer Sigal Baranowitz to create a distinctive brand experience. A slice of urban Italianità that is transported in the design concept which, underlined by a harmonious interaction of oil paintings and illustrations displaying typical Italian motives, includes menus, packaging, labelling concept and digital appearance.
Revolving around Neapolitan proverbs, the campaign concept features appearances by genuine employees such as the Neapolitan pizzaiolo and the Neapolitan pasticciera. The campaign comes to life in posters, print ads and cinema advertising.
Website: piu-ristorante.ch
