MBNA - The Power Behind Your Credit Cards

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For this project we worked directly with MBNA to produce and create this TVC spot. I came up with the concept and creative, and then worked alongside a copywriter to produce the script which we then pitched to the client.

Once we had won the job I then proceeded to work very closely with one of our Studio 3D operators to develop and direct the idea into a moving animation. This proved to be technically challenging due to the sheer amount of cards that needed to be animated and triggered by each other in order to build our world of credit cards. Everything had to be scripted carefully to work together not to mention how big our scene became as we added and animated more and more structures.

We started as expected with an animatic and then progressed through to various works in progress that had to be signed off at each stage due more to the amount of brand cards that had to be approved by the MBNA partners rather than client concerns.

The entire production took a little over 4 weeks to finish, with a synchronized print campaign to follow up the TVC led by our creative upon launch.

My involvement in this project was as Director/designer and compositor.

Post Production - The Studio London - C4D / Nuke / Smoke

thestudio.smoke-mirrors.com