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The book of time


The Book of Time

Time is not something we can see, or grasp. Time is not even linear (or is it?). When is the present over, or why does time feels like it's passing faster as we grow older? The book of time tries to to explain what time is through scientific and journalist articles, images, tables and infographics by giving the reader a chance to experience time differently while reading it. 

The book is divided into 3 chapters: The history of time, Division of time and Human perception. Each chapter has a predominant color according to their themes. The first one is black; the second, yellow; the last one, white. As the book spine is visible, we can see this division clearer by looking at it. Each chapter also provides the reader a different experience of time. On the first one, we travel trough space; the second, through time in human scale; and the last one is organized from a social point of view. 

The dust cover is also a foldable timeline covering all the history of the universe, according to scientists. On the front, we have the past events that are divided into two categories: animal and human life, the universe. On the back we have the events that are expected to happen in the future, like the end of the human life on Earth. By reading the dust cover, we can see the passing of time in a scale that we are not used to and notice how old the universe actually is. 






"A certain period during which something is done. What clocks mesure. A linear continuum of instants. A continuum that lacks spatial dimensions. The indefinite continued progress of existence and events in the past, present and future regarded as a whole. What prevents everything from happening at once".





The History of Time

Mythologies
Contemporary theories of time
       Big Bang
       Dark energy, dark matter
       Black holes
       The string theory
       Theory of relativity
       Light travel
       Modern philosophy
       B theory
       Arrow time
       Quantum time
       Time travel
       Absolute time

For the first chapter we wanted the reader to feel like traveling through space. Since the Big Bang is the beginning of time, that's where our journey begins. First we go through the explosion, the creation of the universe, then we travel through the planets (its distances and sizes are in scale) and finally through a worm hole.





Division of Time

Measurement of time
Time measuring devices
Time visualization
The origin of calendars
Calendars
Events around the world
Time Standarlization
       Time zones
       Daylight saving time
       Workshifts


In the first chapter we travel through space, in a scale we're not used to. On the second we experience time as we actually do in our lives. The chapter begins with hours, days, weeks, growing into months and years, each mark represented by lines on the pages. As we browse through these first pages, we can have a better grasp of time by seeing it in a smaller scale. 

This chapter focus on the different ways we use to make time visible and understandable, either by using clocks, calendars, charts or timetables. ​​​​​​​





Human Perception

Societies
       How different cultures understand time
       How different cultures view time
       Time in art
Ageing
       Why time passes faster as you age
       How do humans age in space?
       Small animals live in a slow motion world
Tribes
       How we make sense of time
       Brazil Pirahã Tribe
       Andes Tribe
       Papua New Guinea Tribe
       The Hopi Indian Tribe
Experiments
       Where did the time go? Don't ask the brain
       Explorer who discovered human time warp by living in a cave 
       The fluidity of time
       1995 feels so close yet so far


The last chapter talks about time from a human and social point of view. As it's the chapter with the largest number of images, tables and infographics, the predominant color of the pages is white, making it easier to read them.   






This book is an academic project developed within the MA in Communication Design at Escola Superior de Artes e Design (ESAD). Compiled, edited and designed by Joana Fernandes, Minna Miná, Teresa Marques and Tessa Spierings under the supervision of Professor Andrew Howard.



The book of time
Published:

The book of time

The book of time tries to to explain what time is through scientific and journalist articles, images, tables and infographics by giving the reade Read More

Published: