"Costenaro" is an architecture agency based on Toledo/PR (Brazil). Being active for more than 10 years, the office recently gone through a re-branding process, aiming to assemble new concepts and modernize it's visual, but maintaining it's own essence. However, it was still necessary to create some new materials that were growing on necessity, expanding the identity on a way that it enables its application on print and digital media.
In the meantime, it was found out that more than just a visual re-branding, the agency needed to determine a new positioning as a brand. These positionings were defined through a personality study, a competitor analysis and then a definition of adjectives that could reflect the values of the company.
In the meantime, it was found out that more than just a visual re-branding, the agency needed to determine a new positioning as a brand. These positionings were defined through a personality study, a competitor analysis and then a definition of adjectives that could reflect the values of the company.
