NEST WEALTH x PARTNERSTACK
INFLUENCER MARKETING TRAINING WEBINAR
Digital Strategy Included
Landing Page Creation, Email Marketing, Email Automation Funnel Design, Webinar Software Management, Webinar Hosting
Nest Wealth, a Canadian digital wealth management platform was looking for a way to drive B2C leads while transitioning their focus to B2B resources. PartnerStack is an affiliate partner management tool that allows brands to automate their communication with affiliate partners and easily track affiliate performance and complete payments.
INSIGHTS
Nest Wealth's affiliate channel account for nearly 70% of B2C prospect conversions making it the highest conversion channel with the least amount of effort in the past 12 months. In speaking with PartnerStack's Customer Success Manager we found that they had not yet been able to segment their current users by industry, so they were unable to understand how many of their affiliate members owned financial blogs vs fitness channels for example.
STRATEGY
With the goal of shifting marketing efforts into B2B prospects and having the ability to leave B2C marketing on auto-pilot we decided to engage current and potential new affiliate partners as well as gearing them with necessary resources to teach their financially literate audiences about Nest Wealth.
Using the PartnerStack platform we would deliver a webinar to their over 500 affiliate members, including Nest Wealth's current 100 affiliate partners. This would benefit both Nest Wealth (by generating new affiliate partners as well as engaging our current partners) and PartnerStack (by engaging with current users to better understand their channel and needs).
EXECUTION
Funnel Design
Email Marketing
Lading Page Design
Webinar Management
RESULTS
Campaign Length: 2 months
Webinar Attendees: 67
Webinar Conversions (new affiliates): 14 - 21% conversion rate
