Rohit Mohan's profile

OLA world cup campaign

Cricket World Cup Campaign #GetYouthere
INDIA VS AUSTRALIA
Concept: It is one of those exciting matches which every Indian is eager to watch as Australian team was the current no.1. For the creative we used the footprints of the national animals of both the country to depict a tiger attacking a kangaroo which in turn giving out the message of rivalry between the two teams.
INDIA VS SRI LANKA
Concept: In this match we took the insight of India being the neighbouring country of 
Sri lanka. Mainly we used a word play which would portray both the countries being  divided by a border and use their jersey colors to differentiate them on the field.
INDIA VS WEST INDIES
Concept: Chris Gayle is considered one of the greatest batsmen of T20 cricket. Gayle has set numerous records across all three formats of the game and was known as "Gayle storm". So the idea was to use dark clouds indicating a storm which is slowly clearing off to become blue sky ie hoping India would win against west indies.
AUSTRALIA VS ENGLAND
Concept: The idea was mainly developed by using Australian and England flags. The fact that both the flags have a cross in between, the Australian flag is differentiated with blue color and the England one being with a white background. Since Ola cabs have their services in India and recently started in England, we thought this would be the right opportunity to market the England market also.
INDIA VS ENGLAND
Concept: This was the match where India lost to England so it was the last match which India had played in the series. We made a thanking post for all the efforts by the team and tied it back to the brand with a the messaging.
OLA world cup campaign
Published:

OLA world cup campaign

Ola world cup campaign

Published: