Snickers | "The Hungry Artist" (February 2018)
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. Snickers showed people what happens when both kinds strike the same guy with the Hungry Artist.
He went all over the city to draw unsuspecting subjects. Cameras captured their reactions upon seeing the work of a literal starving artist.
The activation turned online content became the latest twist in the brand’s long-running campaign of “You’re not you when you’re hungry,” showing you’re not you when he’s hungry.
The Hungry Artist
The Hungry Artist Case Study
CREDITS
AGENCY: BBDO Guerrero
CREATIVE CHAIRMAN: David Guerrero
EXECUTIVE CREATIVE DIRECTOR: Federico Fanti
ASSOCIATE CREATIVE DIRECTOR & ART DIRECTOR: Nico Zapanta
ART DIRECTOR: Caleb Cosico
COPYWRITER: Lexie Dy
CLIENT SERVICES: Karen Go, Dalla Renard, Jackie Vasquez
ILLUSTRATORS: Maneer Marcelo, Nico Zapanta
PRODUCTION: Flare Manila
PRODUCTION: Flare Manila
HEAD OF PRODUCTION: David Wright
EXECUTIVE PRODUCER: Luisa Olarte
EDITOR: Ford Celino
AGENCY PRODUCER: Anj Dela Calzada
SOUND MIXING: Hit Productions
EXECUTIVE PRODUCER: Luisa Olarte
EDITOR: Ford Celino
AGENCY PRODUCER: Anj Dela Calzada
SOUND MIXING: Hit Productions
