As Creative Director on the TAP Pharmaceuticals "Staying in the Groove" channel sales incentive program, we set up the grand travel as a trip to the American Music Awards and a chance to party with "Vinyl TAP," an imaginery band made up of the TAP marketing team photoshopped with wigs and musical instruments.
 

This program, largely because of the communication pieces, was a huge success and positively "cut through the everyday noise" sales reps had to deal with.