Within The Hive℠ Design Services at Sonoco, we develop mockups for numerous markets and packaging formats within the consumer goods industry.  In order to save time and create brand consistency, I created the private label Hivemade.  The creation of this branding allows the designers within The Hive to quickly create faux product graphics for various packaging mockups and 3D renderings. These mockups are used to showcase new packaging features and capabilities to our customers in sales meetings or at tradeshows.  Historically, we would try to include our customers' specific branding on these mockups but obtaining the correct artwork files would cause delays and also limit the use of that imagery specifically to that customer. 

Now, with the use of the Hivemade brand, we can quickly delivery imagery to our internal teams and alleviate the use of branding that would clutter our portfolio and cause confusion for our customers.