Overview
Hydratea is a loose-leaf tea company, which sells their product in the simplest form. It is proven that tea hydrates the body as effectively as water with added antioxidant benefits. They stay true to how tea is naturally grown and want their customers to be apart of the roots.
Challenge
The design challenge is to reflect the mission of the company, which is to create a new and stimulating experience of drinking tea. The loose-leaf tea is grown organically and has no additives.
Solution
Hydratea’s mission directly correlates to the package design in that it has a natural and modern flow in each piece. The packaging is mixed with natural and enthusiastic colors that are intended for the target audience of young, trendy adults. The combination of all of these factors creates a balanced distribution of strong branding and a distinct tea.
