El Nido is a fun, hip neighborhood café that spotlights Latin American culture with its playful design. The Spanish name translates to “The Nest” reinforcing the comfort and tranquility of the brand. A simple list of traditional Latin cuisine with an emphasis on many classic café beverages and pastries is provided on the playful menu, written in both Spanish and English. 

 

The casual ambience of the establishment and the relaxed décor creates a stress free environment, an ideal place for a young professional crowd and families. The modern twist on a café with traditional Latin themes is geared towards college students and young professionals ages 25-35. Owls are incorporated into the design and illustration to reinforce the name. Each icon is rendered very loosely and often placed next to hand-rendered typography to further convey its fresh, lively vibe.