The Australian Film Festival located in New South Wales is an important and popular event celebrating the rich Australian culture and history of the country. While rebranding the event I turned to aboriginal culture and mixed it with common themes related to film and photography in order to achieve a fun, authentic look and feel.

 

Traditional aboriginal art has a graphic, stylized tone using solid outlines and strings of dots. The title of the festival used this same theme to create the image of a filmstrip within the logo. The evolving nature of Australian film was represented through a variety of indigenous Australian animals, allowing for the logo to change form when applied on different applications. The film festival’s brand has many marks, incorporating three animals paired with type that changes position. Each creature is rendered in the style of aboriginal art to magnify the cultural references. The type and colors paired with duotone photography help capture the vibrant energy one can expect to experience at such an exciting and dynamic festival.

 

 

 

Photo Credit: Ryan Atkinson