Totem Tobacco is a premium brand of pipe tobacco stemming from strong Native American cultural influences. Totem derives character from the historical aspect of tobacco and pays tribute to the pioneers who first cultivated it in the Pacific Northwest. The cyclical tin the tobacco is packaged in feels rustic while keeping the product fresh. The tobacco varieties are identified with a different Totem animal and a brief cultural reference. Accessories include a hand carved pipe and leather pouch to build nostalgia and also convey the authenticity of the tobacco. Totem is a masculine brand, targeting men ages 35-50, a demographic that appreciates quality as one would with a fine scotch after a long day. 
 
In recent times, pipe tobacco has become a part of history as more consumers tend to purchase cigarettes or hand rolled tobacco. Totem stands out by reinventing the memories and ambience that come with pipe smoking. Its muddy colors, vintage typefaces, and illustrations inspired by the sublime art of the Pacific Northwest give Totem a very rustic and down-to-earth feel, which conveys that this brand provides uncompromised quality and flavor.
 
This project was featured in BranD ID Magazine's 10th Issue, "The Animals," in August 2013.
Process
Pipe and tobacco pouch
Tin illustrations
Point of purchase
Totem Tobacco
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