TiLite Pilot
Company: TiLite/Permobil
Role: Product marketing manager / Product styling
TiLite Pilot, an all-new manual mobility solution for kids. Its’ innovative frame design and materials encourage exploration and allow children to learn new skills in a safe environment. The TiLite Pilot features revolutionary adjustment that grows the way a child grows, setting a new standard for what pediatric mobility should be.
My role in this project was twofold. The first was working closely with engineers on the look and feel of the wheelchair as it relates to children. Color was added to areas where it would not interfere with manufacturability as most parts of this chair would be brought in already built. Final color selection was based on research results utilizing both internal and external data.
Second was working closely with the Business region to produce customer facing pieces. Model search, photography, and messaging were my responsibilities. As the product expert, all marketing communications were reviewed by me to make sure messaging and visuals were in line with our objectives and functionality of the product.
My role in this project was twofold. The first was working closely with engineers on the look and feel of the wheelchair as it relates to children. Color was added to areas where it would not interfere with manufacturability as most parts of this chair would be brought in already built. Final color selection was based on research results utilizing both internal and external data.
Second was working closely with the Business region to produce customer facing pieces. Model search, photography, and messaging were my responsibilities. As the product expert, all marketing communications were reviewed by me to make sure messaging and visuals were in line with our objectives and functionality of the product.
