Aim of 'IT'S NOT THAT BAD' - Exposition and acceptance of paranoia in young people. Fighting fear with communication.
'The Box' - A self-contained paranoia survival pack for students, including a Little Book of Paranoid Thoughts, a Calming Card and a Paranoia Perspective Tool.
Promotions for the final outcome include a website, mobile/smartphone app, buzz marketing, advertising (print/geurilla/web/digital/experential), and finally The Box itself.
