MY FAVORITE NIKE SHOES
The Nike shoe to have.
In 2017, on the occasion of the Air Max Day and to celebrate the 30th anniversary of the shoe, Nike propose to 12 talented designers, influencers or even DJ all around the world through a competition to imagine the Nike Air of the future. Each creator was representing his country and city. Then, their creation were shared on social media with patterns and videos, in order that people vote for their favorite. The shoe that would collect the most votes would be created for the next Air Max Day and marketed in limited edition.
Sean Wotherspoon was representing the U.S and Los Angeles.
The shoe is an hybrid between an Air Max 1 and an Air Max 97, inspired by a style from the 80´s, ;ade of velvet associated with a clever mix of pastels colors.
Launched for the Air Max Day of 2018, the 24th of March available to buy for 160€. Only
Today, you can buy t for approximatively 1 400€ to resellers.
AIR MAX 1/97 SEAN WHOTERSPOON
MY STORY
I love this shoe for its unique design, the colors and the material used. I wish I had it but this was too expensive for me at that time.
This shoes shoe is also related to my internship in Nike France I was in charge f doing the allocation of this shoe all over France. It was the first big launch I was in charge of.
It was really important and every body was focusing on this shoe for few month, the marketing, customer operation and sales teams.
I connect this shoe with good memories and rewarding experience.
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Light & design
Launched in Europe the 21st of June, 2018 at the price of 160€.
The very first model of the shoe was a partnership between Nike and Undercover (Japanese brand). The shoe is actually the adaptation of a running shoe to makes it a fashion / everyday shoe to wear. Nike is really good to adapt the sport shoes into fashion shoes, the technologies used into those ex-sport shoes makes the shoe very confortable to wear and to walk with. For example this one used the new technologie developed by Nike, which is the "Epic react", a new kind of moss that makes the shoe very light.
Very trendy, we could see this shoe at the feet of the models during fashion week parades, the very first model designed with Undercover was unveiled during the parade of the creator for the Fall/Winter Fashion Week of 2018 in Paris.
The brand extend the model to a lot of different colories and also create a second model : the Nike React Element 85 with different materials and at a lower price.
NIKE REACT ELEMENT 87
MY STORY
an alluring silhouette fusing futuristic aesthetics and technical details. In particular, I really love the upper part of the shoe which is a little bit transparent so you can play with that to have original outfit. Once again, I wish I had more money at that time ... that's a shame.
Such as a the precedent shoe, this one is also related to my internship in Nike France. It was again a very important launch of the year to succeed.
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La Requin Parisienne
For the 20th birthday of the model, Nike created a very colorful model of theTN as a special edition made for Paris. The model was exclusively sold in France only in few selected stores.
The latter pays tribute to the model created by Sean McDowell by combining 2 OG colors: Tiger and Hyper Blue. It has a black upper embellished with a triangular pattern in reference to the shark teeth, in blue tones on the lower part and orange reds on the upper part, finalized by touches of yellow and a white midsole. One can read "Tuned Since 1998" on the laces aglets (year of the first edition). It was also offered with a Jersey in the colors of the pair (not available for sale).
Launch date on the 26th of March 2018, for the Air Max Day, at the price of 170€.
NIKE AIR MAX PLUS PARIS
MY STORY
I was born and raised in Paris, this is the shoe of my city.
It represents a certain lifestyle in the suburbs, the TN is more than a pair, it is an immediately identifiable symbol. For example the official name of the shoe is TN, but everybody, especially in Paris calls it "La Requin" (The Shark), because of its shape and it was a symbol of power and respect in the suburbs, literally the pair to have and to wear. 20 years later it changed a little but it stays like that in our mind. This iconic silhouette invariably associated with neighborhoods since 1998 was celebrating its 20th in 2018 while again I was doing my internship.
Nike celebrates the pair and highlights the cultural impact of the pair in the hexagon by unveiling an unprecedented version that pays homage to the capital.
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I could have way more than 3 artworks for this project because I'm a total Nike shoes fan. It was already really hard for me to choose only three shoes, so I pick those ones because I have maybe more particular links with these shoes.
To be continued ...
