RED FROGS
DESGIN INTENSIVE
TEAM: BLUE FROGS
Mission Statement
'How can the design industry develop meaningful and enduring funding avenues and resources to support Red Frogs and provide direct relief to young people in times of need?'
-Bek Gilchrist
MEET THE TEAM
(Left to Right)
Taya Hokewater: Interaction Design
Alex Brown: Interior Architecture
Nisal Liyanage: Fashion Design
Claire Delosa: Interaction Design
Kirra Jacques: Interior Architecture
CONTEXT / PARTNER
Red Frogs are a non-profitable, nation wide organisation, that generates towards the younger generation. Red Frogs want to spread the awareness and affects of drugs and alcohol use. Their overall aim is protecting, educating and safeguarding the young people of present and future.
OVERALL DESIGN
Promotional material (tote bag and poster) was created for the beneficial recognition for potential sponsors and collaborators. Blue frogs also condemned an upgrade of the Red Frogs original app, with added features that elaborated social interaction, safeguarding and awareness at major events.
MATERIALS
Adobe Photoshop, Adobe Illustrator, Electronics, Adobe XD
DESGIN PROCESS
Over the course of 2.5 days, team 'Blue Frogs' had to initiate a design outcome that was appropriate to the brief from the Red Frogs organisation representative Bek Gilchrist.
DESIGN OUTCOMES:
Mobile Application
With the expansion of the original Red Frogs app, Blue Frogs added a feature for the use of more social interaction at these large events. The new feature 'Find My Frog' is a game, being similar to Pokemon Go, where the user would go out and collect the red frogs displayed in the area of that person. Overall the user would collect points, for them to be able to redeem them for their good acts of behaviour in the community.
Promotional Poster:
With the ideation of the poster, Blue Frogs established it could be displayed in a possible collaborator store (City Beach). The poster will briefly outline the Red Frogs, and what their vision is. On the poster as well, there will be a QR code, ready to scan for the linkage to the new and improved app for further information about the Red Frogs.
Tote Bag:
Reusable tote bags with the Red Frog symbol on them in a fun, modern way has been designed to be sold at the major retailer City Beach. This being a source of recognition for both organisations, while potentially bringing in a source of profit to fund and provide materials towards Red Frogs. The tote bags will be sold for $3 dollars, for that money to be then donated back to Red Frogs. A QR code is also placed on the bags tag, to prompt the customer to download the app, while this gaining you more points of 'Find My Frog'.
