THE DETAILS
RCI 360° magazine spread is a brand ad and also a printed series. RCI’s business resort affiliates and partners were the the audience for this printed Ad. Many products and featured services may not have a physical representation, and can be difficult to create visuals. For a personal touch to abstract concepts, Illustrator Greg Betza was commissioned for hand drawn images.
The wave represents the connection between each type of product offering encompassing a full circle (360) support system. Each pillar is a piece of a larger relationship that RCI offers it’s affiliates. Specifications of this Ad included a center spread gatefold, rolling out into a four page spread.
PRINT DATE: SPRING 2016
Client & Partner / RCI Brand Team
Designer / Sarah Politan
Illustrator / Greg Betza
Client & Partner / RCI Brand Team
Designer / Sarah Politan
Illustrator / Greg Betza
