Łomża beer is the most recognizable brand from the entire portfolio of Van Pur S.A. Its history began - surprise, surprise - in the city of Łomża where the first bottle was produced in 1968. Although locally produced, the beer is distributed nationwide, as well as abroad.

As part of our several-year cooperation with the customer, we have provided agency services to selected brands. This time our task was to prepare a concept for universal key visuals for four products. Including two new ones: Łomża Pszeniczne 0.0% and Łomża Ciemne.

Attention to the brewing process and the highest quality of products are key elements of Łomża brewers’ approach to beer production. We had to develop a simple and easy to understand concept that would refer to them.

This was to underline the character of a given type of beer and to represent the product as a natural beer. We wanted to show the ingredients from which the Łomża beers were made.

Using initial visualizations, we determined the exact layout with the customer. This was to facilitate the process of modeling and preparation for the production of each of the scenes. Based on these, we made 3D renderings.

Further work was related to the preparation of adaptations for a number of different media. A promotional campaign was launched at points of sale, in the press, in outdoor and social media.